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Eaton Centre

Eaton Centre

Eaton Centre



Final completion:

IvanhoƩ Cambridge

2 500 000 $

in progress

In 2010, in response to a request for proposals, DMA was awarded the mandate for the renovation of the entrances of Montreal's Eaton Centre. The proposed concept had to meet the following objectives and criteria:
- A strategy for the signage to increase visibility on St. Catherine Street.
- A strategy for close-range signage that allowed for a regular rotation of advertising or graphics.
- Unity and continuity of the architectural design and form of the project's various entrances.
- The creation of a new inviting threshold, forming an urban space serving not only as a transition between the interior and exterior but as a signature for the Centre.
The project is in the development stage and is planned to be implemented in 6 phases, from 2012 to 2014.