Rockland shopping mall

Client : Ivanhoé Cambridge Year : 2008 Budget : 7 M$ Location : Mont-Royal, QC

Exterior signage and entrances

The new entrances and exterior signage increase the visibility of the main access points and, at the same time, help the public to find their way around the site.

The work undertaken by DMA at the Rockland Centre was guided by the marketing development strategy for its new brand identity and consisted of rebuilding each of the mall's entrances with the objective of increasing its visibility and in turn reinforcing the commercial identity of the shopping centre.

This identity relies mainly on the new logo and emphasizes a understated, simple elegance to distinguish itself. In this context, each entrance is a clean glass box with a backdrop of white metal cladding is in contrast with the mall’s brick cladding.

The complete redesign of the exterior signage was also part of the project including re-drafting and implementing new regulations, negotiated jointly with the Town of Mount Royal and the Ministry of Transport.

Photo credits : Stéphan Poulin, DMA architectes

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